Description
AWC Magazine – Issue 193
ISSUE TEASER:
The owner of EZ Window Cleaning and the International Window Cleaning Association (IWCA) president, Jason York, is interviewed by publisher Michael Draper to begin this issue. York speaks on his current company, what it’s like to be the IWCA president, and what he looks forward to professionally and personally.
Safety can never be managed on a campaign basis. However, IWCA BOD’s Paul Collum talks about the importance of a documented safety plan. A well-documented safety plan benefits the employee’s well-being and reduces the amount of money paid by saving the costs of long work hours and orientation time.
“You’ll make many mistakes as you build your window cleaning business, but don’t let marketing be one of them,” said AWC contributor Jim Dubois. He lists 12 of the most common marketing mistakes and how to prevent them. The first mistake he lists is not having a unique selling proposition (USP).
ISSUE HIGHLIGHTS:
- How to integrate a virtual assistant into your small business operations
- Read the unbiased and uncut reviews of Sky Genie Bosun’s Chair
- Coverage of the 2017 Pressure Washing National Convention
- Learn about mechano-chemical scratching by asperities
